I've worked in content marketing and content strategy for five years. Most recently I worked at Imagination Publishing and launched the content strategy and marketing progams for Dawn Foods, a leading foodservice company. My work involved assisting in a three month long research and strategy period that informed the creation of Dawn Foods' omni-channel content program. From competitive analyses to content pillar building and user journey mapping, I did it all. From there, my team and I set out to build our recommended content program. We launched a quarterly print magazine, LinkedIn and Facebook social media campaigns, an online content hub replete with articles, white papers, infographics and slideshows, and eventually produced a motion graphic video on the prevelance of GMOs in baked goods. We also created and rolled out a monthly analytics dashboard to track the online performance of our content and social media posts.
Prior to working at Imagination, I ran the content marketing team at Food Genius, a Chicago-based technology start up. Food Genius was acquired by U.S. Foods in 2016. I drafted concepts, logic and final copy for Food Genius' slew of SAAS-based products and implemented an editorial auditing phase to our product development process. I brought my editorial prowess to the product team and demonstrated how a strong command of language can greatly improve the UX of a product. I ran various A/B tests for our e-marketing campaigns, newsletters, and web copy and iterated upon the content based on significant results from the testing. I also conducted post-delivery quantitative and qualitative analysis through the use of Google analytics and metrics from Hootsuite and Pardot and used the data-derived findings to inform the next cycle of content deliverables.