Content Strategy & Production

Here's the truth: I can write anything. I've been at this work for over a decade, and in that time I've drafted copy for websites, mobile apps, and digital, print, and out-of-home advertising campaigns. I’ve written internal comms collateral, external comms collateral, LinkedIn posts, blogs, Instagram captions, commercials, and podcast scripts.  I’ve put together e-books, white papers, infographics, sales sheets, even company reports. When I say I can write anything, I mean it.

As a content strategist and director, I’ve built brand identities from scratch and launched  omni-channel campaigns that have helped my clients net new business and grow their audience. I've led content teams in both agencies and in-house settings for a variety of global B2B and B2C companies in the entertainment, financial, and foodservice industries. I now work as a freelance media and content consultant.


My Clients

Spotify, YouTube,  Apple, Pandora, Fidelity, State Street Global Investors, Empower Retirement, Hamilton Lane, Liquid-Stock, Connect Invest, US Foods, Dawn Foods, HP, VSA, Affirm, Workday,  DTCC, Wealthsimple.

See below for a selection of corporate clips. More samples of my content strategy, editorial consultation,  and curation services are available upon request.  

Music & Culture

Role: concepting, assigning, and editing

Why the Pixies Podcasted Their Album

While so many of today’s groundbreaking artists seem no farther than a click away, the Pixies are one of those groups that feels untouchable. After setting the mold for alternative rock in the late ’80s and breaking up in 1993, it was almost as if the band was subsumed into music’s DNA. And by the time they reunited in 2004, they’d simply become legends. But last year, fans were offered an unprecedented opportunity to enter the band’s world with It’s a Pixies Podcast, which documents the making

Becca Mancari on Embracing Your Story

At the end of 2018, Becca Mancari found herself at a low point. The prior year, she'd put out her country-tinged debut, Good Woman, toured nonstop with artists like Julien Baker and Joseph, and played in the folk trio Bermuda Triangle alongside Brittany Howard and Jesse Lafser. But after all that, she was back home in Nashville—having parted ways with her manager, Mancari was unsure of what the future held.

So, she got to writing, and out of that uncertainty came her recently released album, Th

Jake Blount on Bridging the Gaps in American Roots Music

Jake Blount’s Spider Tales is a stunning slice of old-time music, a movement/scene within American roots music. Not only does he reclaim the Black string-band tradition on his sophomore album, but the 24-year-old also manages to give it a voice that speaks directly to the struggles of both people of color and the LGBTQ+ community in the 21st century.

Residing in Providence, RI, Blount belongs to a cluster of modern artists—including Amythyst Kiah, Kaia Kater, Allison Russell, and the Carolina C

Charting the Onstage Evolution of The Rolling Stones

In the 1960s, The Rolling Stones were on the frontlines of a musical revolution that elevated rock ‘n’ roll from good-time party music to dangerous countercultural force. But from the 1970s onward, they’ve been a phenomenon unto themselves. Having long outlasted their ’60s British Invasion peers, The Stones have continued to set new standards for stadium-sized spectacle and dogged, age-defying perseverance well into the 21st century. And though Mick Jagger’s recent heart surgery forced them to p

Behind the Scenes on Roma’s Double Soundtrack — Spotify

If you were to create a movie based on your past, what music would you choose to accompany it? That’s the question Alfonso Cuarón faced with Roma, his recent Oscar-winning film that pays homage to his childhood in the titular upper-middle-class neighborhood in Mexico City.

The autobiographical film was more personal than any of Cuarón’s more recent big-budget Hollywood productions, like Gravity and Harry Potter and the Prisoner of Azkaban. It primarily focuses on the relationship between Cuarón

Burna Boy: Beyond borders

The music video for Burna Boy's breakout "Ye" combines a world of influences. The camera moves and spins in the low-angle style of ‘90s hip-hop, on a set illuminated by fluorescent lights that could have been designed by a postmodern visual artist. Burna Boy, switching between strutting and dancing, sings a reggae-inflected take on Afrobeats, while the legendary fellow Nigerian and multi-instrumentalist Fela Kuti appears in a mural in the background.

Business & Finance

Role: research and writing

Examining Emerging Risks from Technology and Financial Service Providers

The financial services industry is increasingly leveraging new technology to improve the delivery of existing products and services and to provide increased value across market segments. Given this rapid growth in the adoption of new technology and the addition of numerous new technology providers, financial authorities and institutions are increasingly focused on the risks created by thes

The new Fast 50: Here are Chicago's fastest-growing companies for 2023

With 23 companies not featured in last year's ranking, Crain's 2023 Fast 50 is a testament to the continued strength of Chicago's small and midsize businesses. Many of these companies were impacted by COVID and its aftermath. Several were radically changed — for the better. Concert promoter Cardenas Marketing Network (No. 47, with over 350% five-year growth) saw a surge in revenue thanks to pent-up demand for live music after pandemic restrictions were lifted. The 57-employee company made $390 m

Working Capital: What is it and how do you calculate it?

PayPal fees can be confusing. Our calculator helps you understand how much you’ll pay in fees for common transaction methods.

If you borrow -- over -- at an interest rate of -- , you will pay a total amount of -- , or -- per month.

Enter your loan information to get an estimated breakdown of how much you'll pay over the lifetime of your loan.

For online payments or payments via invoice, Square charges a fee of 2.9% + $0.30 per transaction. (If you're signed up for the Premium plan, the percen

Shaping Our Future: Trends We’re Seeing in Hiring and Developing Internal Talent

Shaping Our Future: Trends We’re Seeing in Hiring and Developing Internal Talent

Last year saw significant change for our customers, and those changes are reflected in how they used Workday products—specifically in hiring trends globally and by industry. Our findings, based on metrics from the Workday platform, provide insights into momentum around growing internal talent and what it all might mean for companies and job seekers in the year ahead.

The Real Estate Edge - Connect Invest

The asset class has historically been safer and more stable than other investment types. Here’s why.

Andrew Carnegie once said, “Ninety percent of all millionaires become so through owning real estate.” There’s no way to know if that statement was accurate—then or now—but the underlying point remains true: real estate generates wealth. That’s because unlike stocks or bonds, real estate is inherently valuable. Think about it: everyone always needs shelter, no matter what the markets are doing, a

The future of finance is open, so payments should be, too

For decades, banks were a one-stop-shop for an entire suite of financial services. Customers relied on them to hold, transfer and invest their hard-earned money. But rapid technological changes brought about by fintechs have brought new players to the field, creating a complex web of tools and providers where there used to be just one.

This is especially true in the world of payments. This no-frills sector of the financial industry has transformed into a breeding ground for innovation due in no

Company Equity Holders & Market Volatility

Let’s face it: market volatility is a fact of life. Periods of economic stability coexist with periods of economic upheaval, just like the one we are experiencing today. Rising interest rates in the U.S., global inflation, geopolitical strife in Russia and Ukraine, and ongoing global supply chain issues are wreaking havoc on the markets. For younger generations who grew up in a period of consistent asset appreciation, it can be difficult to remember that markets go down, but they do. In fact, in

Innovating in the great outdoors

Back in 2017, when the consulting firm first partnered with seven different federal agencies to redesign Recreation.gov at no cost to the federal government, they upended what was long considered the standard public-private contract. Instead of relying on traditional cost structures to manage the government’s website for helping visitors discover and reserve the nation’s public lands, Booz Allen uses a transaction-based fee model that lets the government and the firm share in risk, reward, resul

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